Making Music in China 12:00, 2008 (Ref: AS08513)

Description

Not Steinway, not Yamaha. No the world’s largest piano manufacturer is China’s Pearl River Company. Founded by Tong Zhicheng in Guangzhou, it is a rare example of a State Owned Enterprise (SOE) which has done well by adapting creatively to the international marketplace. This film, Making Music in China, looks at the founder and his vision for the future, which includes dominating the US market.