USA/UK: Branding the World - A remarkable film about selling a way of life
21 minutes, 2000
Ref: 5

Images like McDonald's golden arches and the Nike tick are ever-present - but they are not just advertising images. The multi-nationals are selling a desirable way of life. It's called branding and the aim is to turn us all into consumers - and consumers loyal to their brand. But - as with any such coup, it's spawned a resistance movement. We look at a modern day phenomenon and what it promised and what it actually delivered.